Projects
Trinity St have operated several diverse projects
Below is a selection of our case studies.
Case Study
Xu Radio
User-based Music Radio Playlist & Online Communities
- Builds community and traffic, encouraging fans to 'programme' XFM Radiofor periods during the day by uploading their playlists.
- Xu is supported by advertising sponsorship from brands such as BMW.
- Xu is part of the online strategy of XFM (part of Gcap), where Trinity St plays a key role, including running XFM Uploaded which has become the UK's de facto Unsigned Bands Chart.
- Presently supported by advertising - ticketing and other consumer transactions are following.
These and other projects (eg live events) will become the foundation for the extension of commercial radio onto related interactive media - incl. sponsor market intelligence, database marketing and digital advertising.
